We focus on the important early phases of product and business development to help our clients identify insights, create & assess opportunities, and visualize new products & businesses.
balancing should, could & would...
While the genesis of a business development initiative can be a user insight, a new technology or a strategic direction, it important to have a balanced view of an idea once development begins. We like to think of the ideal opportunity being in the sweet spot between what users and society needs, what an organization and the value chain can technically deliver, and what makes economic sense.
- Should we? What does the user need? What will benefit society? What problem are we solving?
- Could we? What can we build? What technologies can we leverage?
- Would we? Is this an attractive opportunity? Does it fit with strategy? Does it fit our business model? What is the business case?
image: based upon conversations with Bryan DeBlois, Innovaiton Focus and adapted from models created by Doblin & Eames
science & art
Proven frameworks and strong processes are key elements in our engagements, however we acknowledge that innovation is often driven by the assembled brainpower of the team. That's why we like to collaborate with our clients and selected outside experts on projects.
