This blog is written for sustainability-interested business people. I
am writing for the entrepreneur or engineer who wants to be part of the
solution... business people who want to sell not only to the
tree-huggers and eco-freaks, but to the mass market.
You won't see much writing on this blog about big top-down solutions to the big environmental issues. Likewise, you won't see much 'preaching to the choir' about what the big problems are and how to live off the grid or get 200mpg in your VW. There are great sources for that. What I will hopefully do is bring out interesting views on practical solutions that work with consumers and business.
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