As I wrote in my previous post, there are (at least) two types of false choices relating to the sustainable movement. The second of these is the choice between being pro-environment or anti-environment.
(believe in global warming vs. skeptic, tree-hugger vs. red-neck, green vs. regular, etc.)
Contrary to these standard dichotomies, most people fall somewhere in the middle. A person might recycle, buy organic milk for their kids, but drive a Hummer. Another person might ride their bike to work, but choose to stay with incandescent bulbs in their house because they don't like the light quality of CFLs.
There are more global warming skeptics in the general population, than among climate researchers. That is partially because of the way the topic of global warming has been adopted by political leaders as a wedge issue. Al Gore has done some wonderful work getting the word out, but because of this false dichotomy of for/against, there are some people who are just not going to listen to the message.
Very few people like pollution. Very few people like waste. Very few people like inefficiency. Everyone likes to save money. Perhaps we should base the marketing and storytelling of sustainable solutions on these areas where large majorities agree.
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