A number of recent trend articles have suggested that the key green trend in 2009 is going to be "green for cost savings."
Nielsen:
“Going green” will be fueled more by cost-cutting than planet-saving intentions. Families on a tighter budget will be less likely to pay extra for environmentally-sustainable “green” products, but they will improve the environment as a by-product of cost-cutting strategies. Expect consumers to continue saving money on gas by combining errands (lowering car emissions), and on purchasing less non-essential goods (producing less waste). Manufacturers will also incorporate more sustainable manufacturing techniques to save on costs by using more efficient product packaging—also good for the environment.
Trendwatching:
In the next 12 months, count on cash-strapped consumers to embrace sustainability with a vengeance, but first and foremost for monetary reasons.
As I have previously posted, monetary reasons are a strong green incentive. I don't think this is a new trend, but the current economic conditions, provide an opportunity for additional demand for green solutions that are economical.
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