UL, the organization that is known for product safety testing announced a new environmental claims validation program. Without knowing all the details, this seems like a big deal for consumer products. Unlike the building industry, with the US Green Building Council's LEED program, green claims in the packaged goods space have been uncontested. This strikes me as a big opportunity for UL, and something that companies interested in making green marketing claims will want to watch.
"UL Environment Inc.'s services include two new offerings -- Environmental Claims Validation (ECV), a program that tests and validates manufacturer's environmental claims, and a soon-to-be-released certification program that will test and certify products to industry-accepted environmental standards. In late 2009, the organization plans to expand with additional services."
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